J.C. Watts Principle in "Black Television News Channel "

Black Television (www.btnc.tv) News Channel (BTNC), the nation’s only African-American news network, scheduled to launch in 2009, today announced a multi-year carriage agreement with Comcast, the country’s leading provider of cable, entertainment and communications products and services. Under the agreement, BTNC expects that it will be added to Comcast systems in the following key African American markets: Philadelphia, Chicago, Detroit, Washington, D.C., Atlanta and Baltimore.

BTNC will be a 24/7 cable news network that provides original news programming with a distinctly African-American perspective, and therefore helps fill a major gap in today’s media. BTNC is the endeavor of J.C. Watts, Jr., former U.S. congressman from Oklahoma and celebrated athlete, and broadcast and cable news veterans.

“Our unique and vast content partnerships with African American newsmakers will provide our viewers LIVE access to the stories and people in whom our viewers have a special interest,” said Watts. “With this agreement, Comcast continues to demonstrate its commitment to working with independent programmers with diverse points of view.”

BTNC will construct the first coast-to-coast all high-definition television newsgathering infrastructure with its network operations center located in Washington, DC.

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