Wilson Research Strategies: Clinton’s "3 A.M." Ad Unconvincing


By Aaron Blake

Despite all the hoopla over Sen. Hillary Rodham Clinton’s (D-N.Y.) “3 a.m.” ad, political insiders say she suffers from a lack of credibility in the spot, and independents were not swayed by her message, according to a new survey.

The ad, which questions whom people would want to answer a phone ringing in the White House during the early morning hours when “something’s happening in the world,” has crystallized Clinton’s argument that Sen. Barack Obama (D-Ill.) lacks experience.

A survey of 220 political insiders by Wilson Research Strategies, however, shows reviewers gave the ad a 4.3 out of 10 for its credibility and a 4.5 for its appeal. Independents were especially harsh, giving it a 4.4 overall.

Some observers have argued that such attacks on Obama might backfire in the general election.

A Zogby poll this week showed Americans, by a wide margin, would rather have GOP nominee Sen. John McCain (Ariz.) answer the 3 a.m. call than either Democrat. Read more..

Related:

Video: WRS CEO Chris Wilson on The Glenn Beck Show Discussing Hillary & Barack (1/14/08)

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